Commercial Growth for Furnishing & Building Product Suppliers
Helping suppliers strengthen their market positioning, develop industry relationships and create more consistent project and trade opportunities.
I'm Andrew Panetta, a Melbourne-based Commercial Growth Strategist working with furnishing and building product suppliers.
I help businesses strengthen how they present their products and capabilities, build relationships with relevant architects, designers, builders and other industry partners, and develop a more structured approach to commercial growth.
Through my Commercial Partnership Pipeline, I bring together branding, marketing, project-facing sales materials and targeted relationship development to help suppliers attract and pursue better-fit opportunities.
How I Help Suppliers Grow
Commercial Positioning & Branding
Strengthening how your business is positioned and presented so customers and industry partners better understand your capabilities.
Project-Facing Marketing & Sales Materials
Developing websites, presentations, brochures, case studies and other materials that support commercial conversations.
Industry Relationships & Targeted Outreach
Helping identify and develop relationships with relevant builders, architects, designers and other industry stakeholders.
Commercial Opportunity Development
Creating a more structured approach to identifying suitable opportunities, following up on interest and developing ongoing project and trade relationships.
Case Study
3228 Blinds
"From 300k a year to 2M a year"
3228 Blinds — Brand Positioning & Business Growth
I worked with 3228 Blinds to strengthen its branding, website and market positioning, helping the business present itself more professionally to its target customers, including designers, builders and trade clients.
In a video testimonial, the owner describes how the business grew from approximately $300,000 to nearly $2 million in annual revenue during the period we worked together. He also discusses improvements in exposure, customer enquiries, and return on investment.
Business growth involves many factors, but the project demonstrates how stronger positioning and marketing materials can support a business's commercial development.
What We'll Cover in Your Commercial Growth Strategy Call
During our Commercial Growth Strategy Call, we'll look at:
Commercial positioning: How to better communicate your business's value and capabilities to potential customers and industry partners.
Branding and website review: Whether your current branding, website and marketing materials effectively present your business to the markets you want to reach.
Competitive advantage: What makes your business different and how to communicate those strengths to the right customers.
Commercial growth opportunities: Which markets, industry relationships and sales channels may offer the best opportunities for your business, and who the relevant decision-makers are.
Next steps: Practical areas worth improving, how I may be able to help and what working together could look like.
If you'd like to explore how your business could develop more project, trade and commercial opportunities, book a Commercial Growth Strategy Call.
More about Andrew Panetta
Andrew Panetta is a Melbourne-based Commercial Growth Strategist with over 16 years of experience working with businesses across the furnishing and building products industry.
Andrew's background includes branding, graphic design, advertising, website development and marketing strategy, particularly within the importing, wholesale and supply sectors.
Over the years, he has helped businesses strengthen their brand identity, improve how they present their products and capabilities, and develop marketing materials that support business growth.
Today, through AP Consulting and his Commercial Partnership Pipeline, Andrew brings together his experience in marketing, commercial positioning and business development to help furnishing and building product suppliers build stronger industry relationships and develop more consistent project and trade opportunities.
His approach focuses on helping suppliers become better positioned, more credible and easier for the right customers and industry partners to work with.
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